How is "profiling" defined in terms of personal data?

The definition of "profiling" in the context of personal data revolves around the automated processing of personal information to evaluate specific aspects about an individual. This includes analyzing various elements such as their behavior, preferences, or characteristics, often to predict certain outcomes or to enable automated decision-making processes.

When understanding the concept of profiling, it is crucial to note that it typically involves technology and algorithms that can swiftly process vast amounts of information without human intervention. This distinguishes it from other activities involving personal data, such as manual evaluations, which require human analysis and decision-making.

The focus on "automated processing" emphasizes the role of technology in profiling, setting it apart from simpler data collection methods used for research or sharing data with other entities, which do not inherently involve analysis or inference about the individual. Thus, the correct answer aligns with the core concept of profiling in data protection and privacy legislation, particularly under frameworks like the GDPR, which places significant importance on how personal data can be used and analyzed.